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June 2020

Content Strategy for a Better PPC Landing Page
Lessons and opportunities to employ in your next campaign
 • 
Brent Summers
Contrary to Popular Belief, Headlines Should S.C.R.E.A.M.
Headlines are hard. Use these techniques to choose the best one.
 • 
Brent Summers
It’s Not Strategy Without Metrics 
Increase your influence by focusing on measurable outcomes instead of copious output
 • 
Brent Summers
Frameworks and Free Tools to Improve Your UX Writing
Bring a strategic approach to your next UX writing assignment
 • 
Brent Summers

May 2020

Celebrating Black Art: The Weary Blues
Take a moment to listen, reflect, and breathe; because you can.
 • 
Brent Summers
Examining the Structure of Persuasive Content
How structural decisions influence persuasive messages
 • 
Brent Summers
My Favorite Content Strategy Frameworks for Website Projects
Clarify goals, make editorial decisions, and set priorities with these simple frameworks
 • 
Brent Summers
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Answered: What Is Your Content Strategy?
Why Full Stack Content was created, who this newsletter is for, and what subscribers can expect
 • 
Brent Summers
Introducing Full Stack Content
A weekly email newsletter to level up your skills and accelerate your career
 • 
Brent Summers
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