Introducing Full Stack Content
A weekly email newsletter to level up your skills and accelerate your career
Welcome to Full Stack Content by me, Brent Summers.
I’ve never written a newsletter before, but I can already tell this is going really well. 😎
A little about me
For as long as I can remember, I’ve loved creating content. In 2nd grade, I wrote an original short story called “The Crocodile Dentist.” Apparently it was pretty good. I was asked to recite it multiple times for different classes around the school. And yes, my mom still has a copy.
[insert photo here after my next visit home to visit mom]
My first “content job” was on the yearbook team in high school. Yearbooks are full of nostalgia. Especially in this age, it’s a privilege to work on something that is printed (in hard cover!) and people will keep forever.
Over the past (almost) twenty years, I have helped a lot companies successfully build products, redesign websites, and run campaigns. Chances are you probably know at least a few of the companies in my portfolio. Here are some of my favorites: Airbus, Amazon, Elastic, HP, NASCAR, New Relic Pivotal, REI, Segment, Sift, and Sumo Logic.
See! I told you would probably know a few.
Why content is important
Content helps to clarify, to unify, to persuade, and to sell. Content makes products easier to use. Content keeps us glued to our screens.
Designers and developers get a lot of the credit for those sorts of projects but if you remove all of the content from you favorite website or digital product, it wouldn’t be very effective.
Need convincing? Imagine the Lyft app without any UI copy.
As you can see, content is serious business.
Level up your skills
Each week, I write one new article about content.
If you want to become a better strategist, writer, or marketer, then you should subscribe. Subscribers get notified as soon as each lesson is published.
By subscribing, you’re making a choice to accelerate your learning and advance your career. When you subscribe, every week you will have the opportunity to:
Learn from my mistakes so that you can avoid them.
Download templates and other resources that up your game and save you time.
Study step-by-step processes and make them your own.
The Full Stack Content community is for content strategists, copywriters, content marketers, UX writers, and more. Whatever your job title is, you can learn to write more persuasively, create more effective campaigns, or build a bigger brand.
Sign up now, so you don’t miss the next issue.
In the meantime, tell your friends!
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By the way, we’re on Instagram at @fullstackcontent in case that’s your jam. You can email us corrections/feedback at contentstrategy@substack.com.